Goodwill Industries of the Southern Rivers (GWISR) social mission is to build a stronger workforce through a variety of job training and placement programs. When individuals with barriers to employment secure competitive positions as a result of Goodwill's programs, local economies prosper, easing poverty and unemployment.

To accomplish its social mission of building a stronger workforce, Goodwill Industries of the Southern Rivers operates as a social enterprise, meaning it's a revenue generating organization that reinvests its money back into the community.

Reinvestment begins when you donate gently used household items to Goodwill. The revenue generated from their sale in Goodwill stores helps fund Goodwill's various job training and placement programs.

GWISR’s affiliate, PowerWorks, Inc. is an additional social enterprise that generates revenue for Goodwill’s mission based programs. PowerWorks Inc. also provides contracted custodial cleaning services throughout South West Georgia with a workforce that is predominately disabled.

Revenue generated from selling donated items helps fund Goodwill’s job training and placement programs, easing poverty and unemployment.