A Social Enterprise is, in a nutshell,a non-profitorganization that utilizes best business practices to achieve
a level of profitability that frees the organization of its dependency on public and governmental support. Goodwill does this by selling gently used donated goods from the community in our retail stores.

Non-profits that utilize the Social Enterprise model achieve success through strong strategic, financial, and revenue diversification planning, as well as a strong core group of leaders that believe in the organization's vision and mission.

Goodwill Industries of the Southern Rivers, Inc. and its affiliates strive to provide the Southern Rivers Community (50 counties in Georgia and East Alabama) with top-notch programs and services, while managing the organization's self-generated revenue through fiscally responsible financial models.

Goodwill Industries of the Southern Rivers strives to be a non-profit organization that the community can trust and respect while being a competitive corporation
within the business community at large.